Dominic Franks

Director, The Persuaders
I studied Fashion Design at university and this passion for creativity and the arts led naturally into the events industry, first as an Event Producer at Cake and then onto working with The Persuaders. Our team at The Persuaders is an eclectic mix of people mostly with a similar background in the arts and we truly believe this gives us a unique offering and perspective on delivering creative and bespoke work for our clients. My ethos for events is ‘just because it’s temporary it shouldn’t look like it’s only built for one day.’ We should behave as the guardians of the clients brands, delivering uniqueness and campaigns that have meaningful strategic relevance to todays savvy audience.