Susannah is a sponsorship and partnership marketing expert with experience gained working with major brands and some of the world’s biggest sporting events including the Olympics, Rugby World Cup and UEFA European Championships. After cutting her teeth as a project manager for London 2012, she has held roles agency and brand side focusing on strategy development, integrated campaign delivery and measurement and evaluation for award-winning campaigns.
Since joining Hyundai Motor UK in 2016, Susannah has led the newly-formed Brand Experience team and oversees sponsorship, partnership, experiential and CSR marketing for the brand. This includes activation of global partnerships such as FIFA and Tate Modern as well as identifying and negotiating UK partnerships to meet local market objectives. Currently Susannah is leading an all-agency team to deliver 360° activation of the Hyundai Mercury Prize, Stand Up To Cancer and the newly-announced sleeve sponsorship of Chelsea Football Club.