Rachel Bateman

Head of Live Engagement, Initials
Rachel Bateman is the Head of Live Engagement for integrated marketing agency Initials. She has 14 years of experience working on live activations and delivering integrated campaigns for a wide portfolio of UK and global clients including PepsiCo, Fiat Chrysler Automobiles, Samsung, Heineken UK, Coty, Twinings and McLaren.

Rachel is committed to championing a Live Engagement offering that delivers best in class activations and strives to build on the many awards won for previous campaigns.

In 2016 Rachel was appointed to the Board of Initials in recognition of the role that she plays and the contribution she has made to the success of the agency.