Taste & Diageo

Taste & Diageo, IMG Culinary
Global drinks brand Diageo partnered with IMG to run global activations through the Taste portfolio to develop cocktail culture and raise awareness of their Reserve portfolio.

By pairing core brands Tanqueray TEN, Zacapa Rum, Don Julio, Ketel One and Johnnie Walker with Taste Festivals, the Taste Tuesday's dining series and Taste digital channels, Diageo have positioned cocktails and spirits as part of a culinary experience (aperitif and digestif), with a focus on ingredients and raised awareness of the importance of providence and ingredients in what you drink as well as eat.