Old Mout Cider Kiwi Camp

Old Mout Cider Kiwi Camp, TWELVE for Heineken
Twelve are a new breed of creative agency designed to navigate the challenges of a super-fast and ever changing world. Twelve’s ethos is all about standing up for something. And to do this, you have to be able to stand out.

The Old Mout Cider Kiwi Camp embodied this, standing up for saving the endangered kiwi and recycling at festivals whilst standing out by making the action of doing so fun and adventurous for festival goers. The event not only changed behavior of the thousands of people at the festival and but reached 200,000,000 outside of it too.