Heart-racing experiential launch for Adidas' 2018 Cold Blooded range

Heart-racing experiential launch for Adidas' 2018 Cold Blooded range, On Event Production Co.
On Event Production Co. is an award-winning experiential production company based in Derbyshire.
It works both with agencies, venues and corporate clients to deliver creative solutions and production services for business events, conferences, brand activations and product launches, and live music events, on behalf of a wide range of British and global brands.
Integrating technical production, set and stage fabrication and production management, On develops events from concept and build to installation and execution.
Some of the brands it has worked with over the past 12 months include Sony PlayStation, Disney, Nike, Adidas, Pepsi, Budweiser and Stella Artois.
Working with our agency partners JDPL Productions and Hill+Knowlton Strategies, our brief was to create an in-store experience at adidas' flagship Oxford Street store.
The event was in support of adidas' new 2018 'Cold Blooded' range of football boots.
The experience was all about putting adidas' customers into the mind of a professional footballer, to give them an understanding of what it takes to score a vital spot kick under intense pressure.
The challenge was to create a cauldron-like atmosphere using visual and audio stimulants to crank-up the pressure on the penalty-takers, to see how cold-blooded they really are.