HBO's SXSWestworld

HBO's SXSWestworld, Giant Spoon
Viewers expect the highest quality programming from HBO. To experience HBO's premium content firsthand, we immersed consumers into the narrative of Westworld by building a real-life replication of the series' thrilling destination park at South by Southwest. Whether arriving at the park via exclusive Delta and Lyft partnerships or on one of our bespoke luxury shuttles, no two consumers received the same experience at SXSWestworld. Fans and uninitiated viewers alike had the opportunity to explore and interact with over 90,000 square feet of space, 66 actors, and 444 pages of immersive theatre as if they were transported into the show.