Google Curiosity Rooms

Google Curiosity Rooms, Jack Morton Worldwide
Google briefed us to create a memorable and moving experience to launch their new Pixel 2 smartphone in the UK, one of their most important markets.

The Curiosity Rooms were a series of highly immersive, shareable and intriguing experiences, located in the Old Hotel at London’s iconic Selfridges store. It was a playground for inquisitive minds; part festival of ideas, part art installation, part experimental laboratory, designed to awaken a sense of curiosity amongst UK press, influencers and consumers, inviting them to re-think their choice of smartphone and consider what Google’s new Pixel 2 phone could bring to their lives.