Ferrero Rocher: Behind the Layers

Ferrero Rocher: Behind the Layers, Haygarth
Behind the Layers immersed consumers in Ferrero Rocher's rich brand story with a 2,950 sq-ft. pop-up that combined 360° projection-mapping, an intimate chef's table experience, desserts created live by master chocolatiers, storytelling actors, prop-filled GIF booths and a dazzling cocktail bar. Every element engaged the senses to create a memorable, inherently sharable experience and a catalyst for a powerful digital, social and PR amplification campaign that supported an incredible sales volume growth.