We took the day to day experience that most Londoners go through, the commute. Instead of highlighting the negatives of the cramped confined spaces, we've turned it into a positive by creating a fully immersive, Sonic Runway installation. The experience and surrounding content strategy brought together the wider 'i Move London' campaign message, celebrating how when you move your body, you have the power to move your mood.
"Asics thinks it's the best thing they've done in the last 5 years and the media and influencers are saying it's the best event they've ever attended." Sophie Rhatigan, Account Director, EDELMAN.