Guy Tremlett


Executive Creative Director, SET Live
Guy is Executive Creative Director at SET Live, A Brand Experience Agency that Understands Live Audiences

He spent nine years at Park Avenue, one of the world’s pioneering brand experience agencies - joining as a Research Assistant in 1996, he left as Creative Director to co-found Flourish in 2006, which became SET Live as part of a purchase by WPP in 2015.

During his career Guy has worked on a wide range of experience driven projects for some of the World’s largest brands across a host of different disciplines.

He’s created a ride for Disney at EPCOT, developed brand activity for sponsors at three World Cups and two UEFA European football Championships, created a drive-in movie made from scrap metal for T-Mobile, built a beach in Cannes for Google (for eight years running), designed gigs for artists such as The Strokes, The Streets and Basement Jaxx and was responsible for the creative development of the NBA’s presence in London during the 2012 Olympic Games.

Current projects include the 2019 Champions League activation for Heineken and the continued development of his beloved allotment in Acton.

Guy has a degree in Product Design from Brunel University, is a passionate fly-fisherman, proud father and lover of biscuits.