Cat runs PD3, a creative marketing agency that makes brands more relevant to experience age consumers. She has created award winning entertainment content and experiences for brands such as O2, Sony Playstaion, Casumo, Ray-Ban, Victorinox, Save the Children and Smart Energy GB. Her side hustle is immersive theatre production. Her biggest show to date, Phillip Pullman’s Grimm Tales: An Immersive Fairytale attracted 30k visitors and received 4 and 5 star reviews across national theatre press. Cat’s most common late-night rant is debating the intersection between creativity and commercialism. In the words of Andy Warhol, "Good Business is the best art."