Alison Williams


Head of Events, L’Oréal Professional Products UK and Ireland
With over 20 years’ experience Alison is Head of Events for L’Oréal Professional Products UK and Ireland where she leads the events offering across 10 brands within the UK and Ireland. She acts as a consultant to the rest of the brands within the L’Oréal portfolio and for larger international events run by L’Oréal across the world. She is responsible for delivering live experiences that include country-wide roadshows, large-scale exhibitions, large scale award ceremonies, fashion shows, parties, conferences, seminars, photo shoots, consumer-facing experiential events, incentives, sponsorship activities & corporate hospitality which take place both in the UK and across the globe.


Alison is responsible for overseeing the delivery of all advertising, media, marketing, design, digital and social media and talent management to support all activities in addition to all logistics, production, venue and catering involved in the management of all these events. Alison has been a judge on panels at numerous recognized national event management awards and in 2017 saw her listed in the Event Magazine 100 Club 2017 listing the 100 most influential people within the UK events industry – 2nd out of the 100.