The UK’s First Bloody Mary Café: The TABASCO® Pick Me Up Pit Stop
The UK’s First Bloody Mary Café: The TABASCO® Pick Me Up Pit Stop, Hunter Public Relations
TABASCO® Sauce is synonymous with the Bloody Mary. Hunter identified the "Christmas Party Season" as a white space to activate and inspire new contemporary usage of the sauce beyond the cocktail and amongst a wider range of "morning-after" dishes and drinks consumed by Millennials. Leveraging its role in the "restorative" cocktail the brand launched the UK's First Bloody Mary Café, "The TABASCO Pick-Me-Up Pit Stop" an immersive experience featuring headline-driving morning-after dishes and drinks, influencer partners and engaging social content which led to a 6% increase in YoY sales during the month of December.