Thales eSecurity, part of the Thales Group, is the leader in advanced data security solutions and services, delivering trust wherever information is created, shared or stored. Security professionals around the globe rely on Thales to confidently accelerate their organisation's digital transformation.
The Thales Cyber Security Escape Room was featured at both RSA 2018, April 16-20 in San Francisco and InfoSecurity Europe 2018, June 05-07 in London. The campaign was focused on appealing to C-level executives at these events. These top-level individuals are hard to reach. They are in-demand, busy people with packed schedules and a highly desired audience for many companies, particularly at events like RSA and InfoSec.
The C-Level executives were invited to take part in the on-stand experience which was based around a mobile escape room where participants had to complete tasks, including a VR experience, within a 10-minute time limit in order to escape the room.
The experience extended across a multifaceted engagement journey which included invitations, landing page, branded event shuttle bus, social media, teaser videos, actors, booking system, printed collateral and branded photo giveaway. The Escape Room highlighted key campaign messaging and drove demand generation while offering the audience an exciting and unique activity.