Lumiere London 2018


Lumiere London 2018, Artichoke Trust
Artichoke's ethos is to provide art for everyone; liberating creativity from museums and galleries, instead bringing it into the streets. Lumiere's target audience therefore, is those who might not necessarily visit a museum, keeping their events relevant for everyone. The visitor demographic was varied, with 69% under 45-years-old. Beyond the festival, there were 680k video views of Visit London Facebook Live stream: the festival captivated those who might not have been physically present. Lumiere received consistently high ratings for experience, atmosphere and installations. Positive sentiment was felt, with many press and media accolades. The festival generated an extremely high level of awareness with audiences.

54 light installations made by artists from around the world to transformed the city, illuminating architecture otherwise unnoticed in daily life in wintry London. Lumiere brought the city together - the extended footprint of the festival including outer boroughs through artwork and participatory workshops in schools and community groups.

The festival engaged sponsorship from 46 different organisations through bespoke sponsorship packages, exposing brands and organisations of both local and international esteem to the 1,400,000 visitors.