FRUKT took the iconic Jägerhaus to record-breaking new heights in 2018 - smashing previous records across attendance, customer satisfaction and social / media reach.
Spearheaded by its presence at the inaugural All Points East festival, the activation evolved on previous years, with the ambitious, multi-layered venue expanding to seven connected spaces, each with a separate look and feel and filled with visceral immersive moments that unfold as day turned to night.
Home to pumping tunes, creaking floorboards, the latest bands and DJs, hidden messages and ice-cold shots, it was a place where memories were made and social currency was created, all set to an amazing, eclectic soundtrack.
Over the years, the JägerHaus has welcomed 265k visitors over 14 festivals and featured more than 250 truly incredible artists, both live acts and DJs, legendary and emerging, with highlights including Joe Goddard, Blossoms, Novelist, Idles, Jungle, Maribou State, Mike Skinner, Elderbrook and many, many more.
It's testament to the brand's on-going commitment to live music and a diversified sound, whilst successfully promoting their new Root56 serve.