Honda Challenge Lab


Honda Challenge Lab, Jack Morton Worldwide
The Honda Challenge Lab opened its doors to visitors at the 2017 Goodwood Festival of Speed, the UK’s unofficial motor show that’s attended by 200,000 car enthusiasts during a long weekend in the summer. This standout experience invited energised participation by turning car features and technical specifications into fun, hands-on challenges that engaged more visitors than any other car brand at the festival, driving their interest in Honda and its vehicles.