The biggest year in Haygarth's history began with a vision - be a brand experience agency for the future, pushing the boundaries beyond expectations of what brand engagement can really deliver.
To achieve this, Haygarth went about restructuring key departments; Tech, PR, Social and Experiential became one connected offering for both consumers and brands. With that came training and upweighting technical skills such as UX development and experiential design. Mentorship programmes sat alongside industry diplomas and the agency grew its workforce to 115 people, including a brand-new graduate programme and senior specialist hires. Haygarth also went about reimagining its entire creative process to get to more powerful insights faster. The agency gained new clients by packaging up our offering, helping them unlock the monetisation of branded experiences.