Google Playtime 2017


Google Playtime 2017, Gramafilm
Every year, the most inspiring apps and games developers from around the world come together at Playtime, Google Play's series of invitation-only events where they hear the latest on how to innovate and grow their businesses. Gramafilm are the lead agency setting the creative vision for Playtime globally while also managing and producing the Playtime EMEA event.

650 people came together in Berlin's iconic Kraftwerk power plant, immersing them in a high tech world styled with neon and plants that grew out of the imposing brutalist structure.
"Powering your growth" was the theme concepted and brought to life through all touch points, from invitations, to the build, interactive experiences, through to the food.

Guests were welcomed into the Playground with 9 experiential stations showcasing the latest Google technology, from machine learning to augmented and virtual reality.

There were two Gramafilm original creations on display: The Google Play quiz, a racing game controlled with a custom web app running on 4 tablets. Players raced by answering Google themed questions, transporting their Android through a cartoon world with everyone competing for the best time. Secondly, guests operated our LED fronted vending machine with their phones using an Android Instant App we created to release mystery prizes.

Presentations were hosted on the plenary stage featuring a 16m screen, two breakout stages, nine 1:1 meeting rooms, two group discussion rooms and a slide into a giant ball pit.

Attendees rated the event 4.7 out of 5 with Gramafilm securing the production of Playtime 2018.