Chevrolet GoalKeepers


Chevrolet GoalKeepers, Jack Morton Worldwide & Commonwealth
GoalKeepers is a global project to inspire the next generation of female leaders by helping girls set and keep goals. With a recent study indicating that more 94% of female business leaders played sports as children, we leveraged Chevrolet’s partnership with Manchester United, and joined forces with Women’s Sports Foundation, to demonstrate the possibilities sports can provide to girls worldwide. Together, we brought 11 girls - from China, South Korea, Brazil and the USA - to Manchester for a once-in-a-lifetime opportunity to gain the skills, guidance and inspiration needed to reach their goals, sharing their inspiration with the rest of the world.