2017 was our best year yet.
We achieved fantastic growth vs. 2016 by continuing to offer up stylish surroundings, top-notch food and drink, creative in-house production and friendly customer service to a varied portfolio of leading brands (eg Netflix, Barclays, BBC, Condé Nast, Sainsbury's, Grey Goose, The Guardian and Tabasco), but key to our success was our focus on the fashion and beauty sectors, to whom we delivered an ever-changing programme of thoughtfully executed product launches, brand activations, fashion shows and influencer dinners. Among the highlights were an Instagram-friendly UK pre-launch for online beauty giants, Glossier, a breakfast workout with Sweaty Betty and the creation of an immersive superfood universe to celebrate the release of Elemis' latest skincare range.
In total, we executed over 400 successful events across our four spaces, effectively maxing out capacity along the way. By the end of the year we were experiencing so many date clashes that the search for a new event space had already begun. We opened that space in Seven Dials in May, launching with an A/W showcase for Primark that couldn't have gone any better. It would be incredibly rewarding for the team to get the wider industry recognition they so deserve.