Brand experience agency
Are you the industry’s number one brand experience agency? What makes your business stand out from the crowd? Tell us about your best brand experience work, why 2017 was a big year for the company and how you are looking to take your agency to the next level.
Shortlisted agencies will be invited to present to our panel of judges.
Brand experience B2C
Did your brand or agency deliver the best consumer-facing experience of the year? How did you bring the core elements of a marketing campaign to life through a live activation and why did it engage with the general public?
Brand experience B2B
Are you a brand or agency that has delivered a business-focused event that surpassed all expectations? How did you connect with this audience and engage them through a live experiential activation while keeping in mind the core business goals?
Global brand activation
This accolade aims to crown one international activation, be it a consumer brand experience or business-focused event. Note – it can be a standalone event in an international market (outside the UK) OR part of a global series.
The game changer
This award will honour the best event, brand experience or supplier that led the way with a new idea in 2017. It must have an element of innovation and differentiation, something which shows it is out of the ordinary or a step above the rest.
Activation at a festival or public event
Have you designed and executed an experience that has involved creating brand advocacy at either a festival or public event? We want to know why this activation made such an impact as part of a wider experience.
Are you an agency or event organiser that pushed the limits and took a big risk through your creative work in 2017? What live techniques did you apply to surprise and interrupt consumers? How did you make a difference?
Integrated marketing campaign
Tell us how a brand experience or wider event series was at the core of a wider marketing campaign, featuring a variety of other channels including PR, digital, advertising and social media. How did it help to reinforce the brand’s core message?
How did you tie social media or technology to a live experience to connect and engage with your audience and to maximise the reach and experience? Tell us how you incorporated tech, social sharing and digital innovations as part of your live event strategy.
Creative event of the year
We’re looking for how theming, design, entertainment, catering, lighting and innovation, as well as client and guest feedback, all helped to deliver an outstanding creative event, including brand experiences and industry showcases and events.
Outstanding creative idea
Judges will be looking for the highest quality in terms of creativity. This award is open to agencies and brands that can show the journey from a smart strategic insight to a compelling creative experience.
It could be a music festival, sporting occasion, a movie club or pop-up, or something completely different. We’re looking for a stand-out outdoor event that uses open-air environments as part of its backdrop.
Have you launched an exhibition, experiential campaign or creative event that has proved its worth in its first year, exceeding all expectations? Did your live activation fill a gap in the market or leave guests wanting more?
Whether it was one element of a wider exhibition, or the full experience, judges will be looking at how exhibition organisers, agencies and brands are making these events stand out within a crowded market.
Are you an event production company, supplier or agency that has worked to improve branded experiences? This is your opportunity to show how your products, services and best practice have helped create standout work. How did you go above your call of duty to bring that extra something to a live event? This could be anything from lighting, stage, sound or other elements that have helped to bring an idea to life.
This award will go to a company with innovative thinking, creative concepts, impeccable delivery and, of course, great food. We’re looking for the best ways your food has added to a branded experience. How did your food improve the consumer’s experience, how did you wow them?
This award will honour an event space noticeably making strides in the live event industry. Have you created a new or innovative way to use the space? Have you transformed your space to create an unforgettable experience? We’re looking for venues that have used their space in new and exciting ways.
Experiences for good
We’re looking for the most outstanding work in the industry that has been delivered for a good cause. This can be pro bono work or a paid-for brief. Either way we want to see how you’ve used your creative flair to provide a positive impact.
This new award aims to showcase truly collaborative work be it with two brands working together or agency partnerships. We want to hear how and why you’ve partnered to create even better experiences.