Campaign Event Awards 2018


Welcome to Campaign Event Awards 2018!

Experiences are becoming the all important marketing tool, with an increasing number of brands realising the potential of a fantastic activation in engaging consumers.

Last year’s record number of entries only goes to show some of the great work brands and agencies are working on from the Grand Prix winning “Nike Strike Night” by XYZ to the best Outstanding Creative Idea – The Economist’s “Discomfort Future” by Sense London.

It was a tough job for the judges so your challenge is to make that task even harder this year. We’re looking for the most creative ideas, the bravest campaigns and ways you’ve innovated experience marketing. The judges will also be on the lookout for the best agencies and teams behind the brilliant work.

Following an industry think tank lead by top experiential agencies and brands, a selection of new categories have been introduced for 2018 including Experiences for Good, Collaboration and Bravest Campaign. For the first time we’ll also be asking entrants to nominate their most valued partner or supplier. 

Finally, don't forget to save the date for what is set to be the party of the year, 1 November, Eventim Apollo. 

Good luck!

Gurjit Degun
Experiences Editor, Campaign

How to enter


Campaign Event Awards are open to both UK and international organisations and teams that have created or been involved with the creation of brand experiences.

To view all the information you need to know about entering this year's Campaign Event Awards (including categories, criteria, deadlines and fees) download the entry kit.

Meet the Judges


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Muster
Co-Founder, Creative Director
 
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Broadwick Agency
Managing Director
 
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L’Oréal Professional Products UK and Ireland
Head of Events
 
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Hyperactive
Founder and CEO
 
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PD3
CEO
 
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Jack Morton
Executive Creative Director
 
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Vodafone UK
Head of Brand Sponsorship and Activation
 
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The Persuaders
Director
 
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Fever-Tree
On-Trade Marketing Manager
 
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SET Live
Executive Creative Director
 
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ITV
Director of ITV Experiences
 
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Imagination
Creative Director
 
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Cake a Havas Sports & Entertainment Agency
Business Director
 
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Shortlist Media
Events Director
 
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Experiential Marketing Specialist
 
 
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Nick Robinson
Kerry Foods
Chief Marketing Officer
 
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Initials
Head of Live Engagement
 
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Because Creative Experiences
Global CEO
 
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Managing Director Content and Production PrettyGreen
Managing Director of The Producers Live
 
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Hearst UK
Managing Director, Hearst Live
 
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London and Partners
Head of Business Events
 

Entry deadlines and prices


Key dates

Early bird deadline: Wednesday 23 May 2018
Final deadline: Wednesday 27 June 2018
Extended deadline: Wednesday 4 July 2018
Awards ceremony: Thursday 1 November 2018, Eventim Apollo, London

Prices (per entry)

Early bird entry fee: £275 +VAT
Standard entry fee: £375 +VAT
Charity early bird entry fee: £175 +VAT
Charity standard entry fee: £275 +VAT

Categories


Brand experience agency
Are you the industry’s number one brand experience agency? What makes your business stand out from the crowd? Tell us about your best brand experience work, why 2017 was a big year for the company and how you are looking to take your agency to the next level.

Shortlisted agencies will be invited to present to our panel of judges.

 

Brand experience B2C
Did your brand or agency deliver the best consumer-facing experience of the year? How did you bring the core elements of a marketing campaign to life through a live activation and why did it engage with the general public?

 

Brand experience B2B
Are you a brand or agency that has delivered a business-focused event that surpassed all expectations? How did you connect with this audience and engage them through a live experiential activation while keeping in mind the core business goals?

 

Global brand activation
This accolade aims to crown one international activation, be it a consumer brand experience or business-focused event. Note – it can be a standalone event in an international market (outside the UK) OR part of a global series.

 

The game changer
This award will honour the best event, brand experience or supplier that led the way with a new idea in 2017. It must have an element of innovation and differentiation, something which shows it is out of the ordinary or a step above the rest.

 

Activation at a festival or public event
Have you designed and executed an experience that has involved creating brand advocacy at either a festival or public event? We want to know why this activation made such an impact as part of a wider experience.

 

Bravest campaign
Are you an agency or event organiser that pushed the limits and took a big risk through your creative work in 2017? What live techniques did you apply to surprise and interrupt consumers? How did you make a difference?

 

Integrated marketing campaign
Tell us how a brand experience or wider event series was at the core of a wider marketing campaign, featuring a variety of other channels including PR, digital, advertising and social media. How did it help to reinforce the brand’s core message?

 

Digital experience
How did you tie social media or technology to a live experience to connect and engage with your audience and to maximise the reach and experience? Tell us how you incorporated tech, social sharing and digital innovations as part of your live event strategy.

 

Creative event of the year
We’re looking for how theming, design, entertainment, catering, lighting and innovation, as well as client and guest feedback, all helped to deliver an outstanding creative event, including brand experiences and industry showcases and events.

 

Outstanding creative idea
Judges will be looking for the highest quality in terms of creativity. This award is open to agencies and brands that can show the journey from a smart strategic insight to a compelling creative experience.

 

Outdoor experience
It could be a music festival, sporting occasion, a movie club or pop-up, or something completely different. We’re looking for a stand-out outdoor event that uses open-air environments as part of its backdrop.

 

Debut event
Have you launched an exhibition, experiential campaign or creative event that has proved its worth in its first year, exceeding all expectations? Did your live activation fill a gap in the market or leave guests wanting more?

 

Exhibition experience
Whether it was one element of a wider exhibition, or the full experience, judges will be looking at how exhibition organisers, agencies and brands are making these events stand out within a crowded market.

 

Production experience
Are you an event production company, supplier or agency that has worked to improve branded experiences? This is your opportunity to show how your products, services and best practice have helped create standout work. How did you go above your call of duty to bring that extra something to a live event? This could be anything from lighting, stage, sound or other elements that have helped to bring an idea to life.

 

Food experience
This award will go to a company with innovative thinking, creative concepts, impeccable delivery and, of course, great food. We’re looking for the best ways your food has added to a branded experience. How did your food improve the consumer’s experience, how did you wow them?

 

Venue experience
This award will honour an event space noticeably making strides in the live event industry. Have you created a new or innovative way to use the space? Have you transformed your space to create an unforgettable experience? We’re looking for venues that have used their space in new and exciting ways.

 

Experiences for good
We’re looking for the most outstanding work in the industry that has been delivered for a good cause. This can be pro bono work or a paid-for brief. Either way we want to see how you’ve used your creative flair to provide a positive impact.

 

Collaboration
This new award aims to showcase truly collaborative work be it with two brands working together or agency partnerships. We want to hear how and why you’ve partnered to create even better experiences.

 

Event team
Think you’re the best event team out there? Whether you are agency-side, in-house or a charity event team, we want to know why your group effort has resulted in flawless events, a rise in business and a seamless working style that others envy.

 

Venue team
The venue team trophy is open to all event teams operating within a UK venue. How have you come together to promote your space as THE place to host live experiences? How do you collaborate to showcase the space to clients?

 

Staffing agency
With personal interaction at the core of our industry, are you a supplier that provides the key personnel for the success of a live event? Is good customer service with a smile at the core of your day- to-day activities?

 

Event Awards 2017


Contact us


Olivia Petty
General enquiries

E: olivia.petty@haymarket.com
P: 020 8267 4049

Jess Wain
Sponsorship opportunties

E: jessica.wain@haymarket.com
P: 0208 267 4344



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